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Dole
Foods
"Access
Power " campaign
The
Fruits and Vegetables division
of Dole foods needed and
illustration in their campaign
to make their strategic
partners aware of the services
Dole was making available
to them on the web.
The design called for an
image of fruit and vegetables
pouring out of a computer
monitor. The illustration
meant to convey WEB and
COMPUTER ACCESS with buttons
and computer desktop elements.
The design had to allow
for replacing the salad
photos when the packaging
design was reworked
The illustration was produced
for Jeff Mitchell and Associates
in Salinas. They designed
and produced the campaign.
Art Director: Laurie
Hughes (Jeff Mitchell and
Associates)
Photo-Illustration:
Craig Cheatham, Pacific
Image Works
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