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Integrated
Chipware
"RTM
Workshop Software"
pull-tab mailer
This
illustration was meant to
be ridiculous and so convey
the disastrous outcome of
poor project management.
The Ad Club of Silicon
Valley awarded this
illustration a Gold Award
for digital illustration.
The illustration was produced
for the agency, Pacifico
Integrated Marketing Communications.
They designed and produced
the mail piece.
Used
in a direct-mail piece with
a pull-tab, the motorcycle
image, shows the desired
outcome. Pulling the tab
changes the image and the
text to show the result
of poor project management,
which the client's software
prevents.
Art Director: Boyd
Tveitt (Pacifico)
Photo-Illustration:
Craig Cheatham, Pacific
Image Works
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